It is one achievement to own a business but another thing entirely to get your products or services to the reach of your potential audience (clients, customers, buyers etc.) through advertisement.
Today, we are going to be looking at those smart ways you can use to promote your business to your audience.
1.Connect with Like Minds (Join Local Business Groups)
Joining local businessgroups will give you the opportunity to meet up with otherlike-minded people who already share some common ground with you(owning a business). Thou a lot of more general entrepreneur groupsexist, there might also be some specific groups and meetups in yourbusiness line.
These groups are agreat opportunity to bounce ideas off other smart people, sharereferrals, find talent, identify new opportunities and many more.
Connections tend tomultiply, and if your group takes networking seriously, you canleverage your seemingly minor connections into much significant ones.
While these groups aretypically best found online, it’s preferable to have in-personmeetups for the bulk of your interactions.
Lastly, these groups can lead to joint ventures and profitable partnerships, which we will discuss more in the next section.
Read also: Connection Between Marketing and sales
2.Partner With Other Businesses
Like I earlier mentioned, connecting with like minds gives you a lot of opportunity to learn more, understand better and turn out best. Those groups can as well lead to joint ventures, profitable partnerships or even working as a team.
There is no doubt that“Teamwork” is always more effective than singular effort, andcombining resources with another business can help you do things youcould never accomplish on your own.
It’s typically best to target companies in your local area, even if your clientele isn’t local. Your goal is to work out a complementary arrangement that provides mutual benefit for both businesses thereby technically expanding your own business in return.
3.Write A Column / Guest Post
In blogging this ispopularly known as writing a guest blog and it can simply beexplained as providing a valuable write up for another publisher.
If you are a decentwriter, sharing your expertise in the form of weekly or monthlywrite-ups can do wonders for your brand.
This usually is not a situation where you get paid for writing and it’s also not a situation where you have to pay. These columns (write-ups) gives you the opportunity to make consistent contact with an audience, building an actual relationship with the publication’s readers and thereby promoting your brand and business because those audience then begins to think of you when they think of experts in your field and would want to patronize your business rather than that of your competitors.
On the more accessibleend, local newspapers or non-profit magazines are often looking forquality contributors, therefore you can take a good advantage of thatand dominate your business zone.
All you have to do is to ensure that what you write about is valuable to the target audience because this is not just an advertisement, it is your chance to access and build trust with an audience someone else worked really hard to build……Smiles!
Some of the articlesyou can write include:
- How-to guides
- Current events commentary
- Interviews with interesting people
- List posts
- Reporting on trends or events etc. it all depends on your choice and what you are really good at.
4. Use Video Marketing Platforms to Create Video Advertisements
Video is one of thefastest growing forms of online advertisements and one of the mostengaging as moving images are more eye-catching and entertaining toviewers than still. Thou producing a video advertisement istime-consuming and some-how more expensive to produce and targeteffectively but it generates the awesome results that were expectedfrom the advertiser.
All you need to do is carry out a research about the cost, characters to use and locations to feature. Evaluate the cost implication and if it is something you can handle then go ahead and shoot your video, distribute them to the right audience and sit, relax and watch your result work for your business growth.
5.Get Free Publicity by Supporting a Cause
This sounds funnyright?….but it works!!!
Not everyonesupporting a cause is doing it because he or she chooses to genuinelydo it, some actually do it to get the free publicity.
Now lets take for instance, someone sharing rice or other food stuffs to some rural widows and carried a camera man along to snap or video the event to share with the whole world…..is he/she doing that to support or feed the poor genuinely or trying to gain some free publicity by giving people the impression that he/she is a good and caring person? Lets face the fact here, what the person id actually doing is for publicity.
Now coming back tobusiness, when thinking of offline ways to promote your smallbusiness, you sometimes have to get creative. Free publicity is agreat way to get your name out in the community.
Doing things like sponsoring a group event or helping a good cause can get you free media attention. You can contact your local newspapers, television, or radio station, and let them know what you are doing in your community, then share interesting facts about your services or products and why you started your business.
6. Promote YourBusiness with Paid Social Media Ads
Socialads are the source of most of the great results because using thepaid social media ads to advertise your business will not onlyenhance the number of people to learn about your business but it willalso generate new clients and sales for you thereby increasing yourincome (profit) and those who try to go with just unpaid social mediastruggle to see an impact on their business.
Thekey is identifying where your customers are and how they like to beapproached. If social media is the answer to both those questions,it’s the perfect channel for your business.
Thereforewhen advertising for greater result, it is advisable to select yourtarget audience wisely, choose those you know will be interested onyour products and services and the location where you feel yourbusiness products and services are most needed.
With these target audience, your ads will perform better and reach those group of people that actually require your products and services because they are your potential clients and customers.
7. Make yourWorkers get involve with Staff Incentives
It is no longer a new observation to any business owner that referrals are one of the best ways to find new customers for your business and who better suited to obtain referrals to your business than your current staff?
Your employees knowyour product or service. They know your customer base. Some of themwill take initiative without financial motivation, but most won’t,and those you bring in new business should be encourage to repeat theprocess with financial or otherwise meaningful reward.
Offer incentives toyour staff members who refer new clients. Research proves that itdoesn’t necessarily have to be monetary; incentives can even comein the form of:
- A sleep-in day: staff get to to sleep in late for a certain period of time.
- Membership to publications (of their choice).
- Vouchers for massages, movie nights, restaurants.
Like any type ofcompensation, incentives are about matching your business’ goals tothe goals of your employees. If you can find out what they want most,you can motivate them to help grow your business.
It’s also importantto give them the tools they need, whether that’s a customizedlanding page, printed coupons, a special discount for employeereferred clients, or whatever.
Ensure to get them trained and equip with the required information’s for the task ahead by holding training sessions to teach your staff how to effectively promote your business, but remember that this form of marketing will only work if they genuinely feel good about your business and are properly motivated to pitch it to friends, family, and acquaintances.
8. Promote A FreeConsultation
When it comes toprofessional services, people want access to expertise and a lot ofthem also want it at no cost (free). Thou it might be free at thebeginning, it can pay off later and as a business owner trying topromote his/her business, you can utilize this opportunity as part ofyour initial investments which will yield results in the nearestfuture.
If you have done agood job of positioning yourself as an expert or authority in yourline of business, promoting a free consultation is a great way togenerate new leads. If you have a good interpersonal sales process inplace, it also sets you up to close a large percentage of leads.
A lot of serviceproviders worry about disclosing too much info in a freeconsultation. They feel like potential clients will just take theinfo and run.
In reality, the exactopposite is true. While freeloader types might grab and go, they werenever going to buy anyway. The type of people interested in payingfor quality will be impressed by the value you provide in theconsultation.
After all, if you canprovide so much value in 30 minutes to an hour, they will believethat your claims are true and that hiring you is the right decision.
This can be used bothonline and offline. It can be advertised via pamphlets, newspapers,signs, or even word-of-mouth. And it can be prominently displayed onyour website and social media channels.
This strategy won’t be ideal for every businesses, but if you offer an expert service or a high-priced service, it is very much worth considering.
9. Make Sure YourBusiness Is Visible in Local Searches
Smallbusinesses should claim or create their Google My Business listing assoon as possible. These listings and reviews show up before websiteson search. That means they can be more valuable than having aterrific website with amazing SEO.
Plus,with active reputation management, you can increase credibility byshowcasing great reviews and star ratings. Be sure to add greatphotos and video to make your listing stand out. Even online andservice industries can use this service without an address bycreating a service area.
A webinar isessentially a seminar that takes place online. It can be in the formof a presentation, demonstration or discussion.
Webinars are oftenused as lead magnets for email marketing and the right topic candrive a large batch of new subscribers to your list. It can also beused to build credibility with your current subscribers.
Webinars can also berecorded and used as standalone products or even a series ofproducts. They are a great medium for both live and recordedtraining.
Webinars tend to bemore engaging than simple videos, even if they are used in exactlythe same way. The actual start time and live Q&A tends to makepeople feel like they are receiving significantly more value than ifthey were watching a video with the exact same information.
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