Today, we are going to be discussing about the benefits of advertising small businesses. What exactly small businesses tend to achieve when they are being advertised.
Thou there are many benefits, we are going to group them into 18 in-order to discuss them in details.
Below are the 18 amazing benefits of advertising small business and what you as the owner of the business tend to achieve due to advertisement:
1. Advertising helps you to Increase Foot Traffic
For brick and mortar businesses, advertising online to create awareness of their nature of business to people around them can get more customers in the door.
2. Advertising helps you to Generate Leads
For B2B businesses, advertising online can fill your sales funnel and help you get more leads for your sales force to follow up on.
3. Advertising helps you to Introduce New Products
For software or consumer manufacturing businesses, advertising can help launch products with a splash.
4. Advertising helps you to Highlight Product Enhancements
If your business has an existing product or service, advertising can make the public aware of improvements. Letting the public know about your innovation can boost sales and generate more income for you.
5. Advertising helps you to Get Traffic to a Web Page
For online businesses, advertising online can attract people to a landing page where you can convert the visitor into a customer.
6. Advertising helps you to Improve Brand Awareness
Advertising keeps your business top of mind so consumers think of it when they require a service. This is especially good for service businesses.
7. Advertising helps you to Spread the Word about a Sale or Special Promotion
For any kind of retail business, advertising can make the public aware of a sale or promotion bringing in more customers in the process.
8. Advertising helps you to Drive Immediate Online Sales
For eCommerce businesses, advertising online can bring online sales almost immediately.
- Advertising helps you to Lift Brand Image
For businesses in industries suffering from an outdated or poor perception, advertising can transform public opinion creating a more favorable impression. For example, advertising can make people aware of expanded capabilities or offerings.
10. Advertising helps you to Boost thought Leadership or Industry Profile
If you are a consultant or run a tech company and want to be known for your expertise, advertising your services to a lot of people can help.
Native ads can promote your content demonstrating your expertise and building your reputation as a thought leader. Sponsoring content that features expertise also raises your profile and helps attract industry partners.
11. Advertising helps you to Announce a Store Grand Opening
Use online advertisement to announce your business new location and Get more foot traffic with increase in sales.
12. Advertising helps you to Get Seen by Local Searchers Online and in Phones
For local businesses, it’s critical to be seen in maps search and mobile search. That way you attract those searching for a restaurant, shop or other business right in your area.
Use a listing service such as WorldMarketSite.com to make sure your local business’s address, phone, hours and other information is accurately propagated across the web to as many directories as possible.
13. Advertising helps you to Stand Out from the Competition
For businesses in crowded markets, advertising can set your brand apart from the rest of the crowd and be recognized.
14. Advertising helps you to Convert Online “Window Shoppers” into Buyers
Re-targeting or re-marketing ads can remind visitors of your products after they leave your site. This technique is proven to convert more shoppers into buyers. Let’s say someone abandoned a shopping cart in your eCommerce store or simply didn’t buy for some other reason. With re-targeted ads, they will be reminded of the product by seeing an ad days later.
15. Advertising helps you to Grow your email List or Social Following
If you want to get more email subscribers or more loyal social followers, then social media advertising may be useful to accomplish these and other marketing objectives.
Once people consent to receiving email marketing messages from you, or choose to follow your social posts, you have more chances to get your messages in front of them.
16. Advertising helps you to Increase Order Value
Advertise special bundles and order size incentives to increase your customers’ average order value. Example: offer “threshold based” coupons, such as 10 percent off every order over $150.
17. Advertising helps you to Boost your Content Marketing Impact
Content marketing is a powerful marketing technique. But advertising can give it even more impact. Share your content on social media, and then boost the social media update.
It will get your content seen more widely and you will get more click thorough and engagement on your content which in turn can help improve your search engine position.
Or opt for sponsored content on a popular site, so your content is seen more widely. Contact [email protected] for more assistance
18. Expand the Power of Word of Mouth
Advertising can help jumpstart and amplify word of mouth. About 85 percent of small businesses report they get most of their customers through word of mouth, according to a study by Small Business Trends.
But what if you could drive the word of mouth sharing by your customers even higher? The more new customers you get through advertising, the more happy customers you will have to share word of mouth praise about your business!
There are so many things that advertising can do for your businesses and am certain that even from the few you went through above, you will understand the power behind advertising your businesses to create more awareness and generate more clients, leads, customers, buyers etc.
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