Meaning and Process of Marketing Communications

Meaning and Process of Marketing Communications

Traditionally printed marketing was the whole sole method of conveying the messages to the consumers. However, in recent times, Emails, SMS, Blogs, Television and company websites have become the trendy way of conveying the organization’s message to the consumers. Marketing communications is essentially a part of the marketing mix. The marketing mix defines the 4Ps of marketing and Promotion is what marketing communications is all about. It is the message your organization is going to convey to your market. You need to be very particular about different messages you are…

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Basic Importance of Advertising

Basic Importance of Advertising

Advertising is one thing which has become a necessity for everybody in today’s day to day life, be it the producer, the traders, or the customer because it plays a very important role in today’s age of competition. Today, we are going to look at how and where advertising is regarded as being very important. Some of the basic importance of advertising include the following below:   1. Advertising is important for the customers Just imagine television or a newspaper or a radio channel without an advertisement! Advertising plays a…

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Meaning of Online Advertising

Meaning of Online Advertising

Online advertising is a marketing strategy which involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications. Since the early 1990s there has been an exponential increase in the growth of online advertising, which has evolved into a standard for small and large organizations. Online advertising is also known as Internet advertising or Digital Advertising. Online advertising for every business need brand awareness, mores sales, more…

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How to Create Effective Online Advertising

How to Create Effective Online Advertising

Online advertising is one of the best approaches for groups of all sizes to extend their reach, discover new customers, and diversify their sales streams. Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive and have increasingly turned to ad blocking for a variety of reasons. When software is used to do the purchasing, it is known as programmatic advertising. With so many…

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How Can Advertising Help Your Business?

Basic Importance of Advertising

Have you ever wondered, how can advertising help a business?  In short, it helps your business grow. When advertising your business, you need to first bear in mind what exactly you want achieve and how far you are willing to go with your business dreams as those factors will help you decide the type and duration of advertising that is perfect for the growth of your business. Benefits of small business advertising include attracting new customers and helping you sell more products and services to existing customers. It can increase…

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