Meaning and Process of Marketing Communications

Meaning and Process of Marketing Communications

Traditionally printed marketing was the whole sole method of conveying the messages to the consumers. However, in recent times, Emails, SMS, Blogs, Television and company websites have become the trendy way of conveying the organization’s message to the consumers. Marketing communications is essentially a part of the marketing mix. The marketing mix defines the 4Ps of marketing and Promotion is what marketing communications is all about. It is the message your organization is going to convey to your market. You need to be very particular about different messages you are…

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