14 Marketing Strategies and its importance in Business

Basic Importance of Advertising

The term “marketing” is associated with selling your company’s products and services. You must first bear it in mind that marketing is not just an important part of your business success rather it is the business itself and this is because of the fact that everything else in the business depends upon marketing. Mark Cuban, owner of the Dallas Mavericks and several media and entertainment companies, puts it as succinctly as possible: “No sales. No company.” Advertising is the most obvious marketing activity, but so is consumer research, which better…

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