Meaning, Determinants and Importance of Consumer Behavior

How to Grow your Business with Customer Feedback

Consumer behavior consists of activities/process followed in making any buying decision of goods as well as a service. In recent time service (holiday, travel, etc.), decisions are forming large part of consumer behavior. One thing needs to be highlighted here is that consumer behavior does not end with purchase of goods or service, but also post purchase activities are included in consumer behavior. Companies make investment in understanding consumer behavior and implementing strategies, which will help them retain customers. Consumers can be categorized as an individual consumer and organizational/industrial consumers.…

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