Often times, most business or company owners tend to ask what online advertising can do for them and their business or how they can advertise their businesses. This question on several occasions has always be pondered upon by numerous individuals who try to figure the answer to this amazing information.
Most certainly as an individual or a company, before you spend and invest your money on anything literally whether online or offline, you must first want to be sure of what exactly your expectations are and how it can positively profit your main purpose of trying it out.
In this same scenario, online advertising is also not left out as every advertiser will want to know what benefits he or she tends to achieve after spending money to advertise his or products or services online.
Today, we are going to be discussing about those Amazing reasons why advertising is good for your business.
Below are some of the reasons why advertising is good for your business:
What can Online Advertising do for me?
1. Online Advertising is super-Fast, Flexible and Trackable.
With online advertising, you can take advantage of the wonderful opportunities that come with digital media, like instant access, freely updating and editing your ads, and results tracking.
What’s more is you can instantly track which ads are working, how many people are seeing them, where they’re seeing them, who’s clicking on them and when.
With that kind of information at your fingertips, you can optimize your ads instantly if they are not performing as well as you want them to perform rather than waiting until end of month sales reports tell you if your newspaper ad was working or not.
2. It Drives traffic to your website and increase conversions.
Now I wish to ask, what is a website without readers? What is a blog without traffic?
We all write for people to read what we have written for them so what happens when you write and there are no readers to read the posts you spend so much time to create? Annoying and Boring right?
Online ads can draw more traffic to your website and when you have more traffic coming to your website, you are increasing the probability of leads from your site.
3. It Increases Brand Awareness, Credibility & Trust.
Running online ads gets your brand name in front of your online prospects wherever they are on the web. Just like branding through radio or TV, your online ads will keep your business in front of potential buyers. Once your prospects become familiar with who you are, they begin to recognize your brand and will be more likely to come to you when they have a need you can fill for them.
Not only that, online ads reinforce the idea that you’re a legit business, so running ads can actually increase credibility for your business as well.
Read Also: Meaning of Online Advertising
4. It enables you to Promote to your main Market Targets and Prospects.
When you advertise online, you can tailor your message to speak specifically to your target markets, or multiple messages tailored to segmented target audiences because research has shown that Advertising is most effective when you’re speaking directly to each person’s needs rather than using a blanket message to catch everyone’s interest.
5. It helps you to Reach the Hard-to-Reach Millennials
It can’t be denied, since the birth of this generation (which includes people born between 1981 and 2000), practically every field of technology has made significant advancements. Millennials have had extreme exposure to all the modern gadgets and platforms.
They don’t see immediate results, excellent service and competitive pricing as a benefit of working with a company, it’s their expectation.
This generation holds extreme potential for buying power, and if you want them to notice you, you’ll have to connect with them. An ideal way to do that is to interact with and advertise to them where they are: online.
6. It enables you to Re-engage previous prospects with re-targeting ads.
With re-targeting, you can re-market to people based on their previous online activities, namely those who’ve been to your website. Forty-six percent of search engine marketing professionals believe re-targeting is the most underused online marketing technology.
Remember last week when you jumped onto Backcountry.com to look at a pair of hiking boots? How many times have you seen those same boots displayed on other websites since then? Probably like a billion, right? And even though you ended up buying a pair on Amazon, those boots are STILL following you around.
Why? Because you’ve been re-targeted. Those companies re-target because they know website visitors who are re-targeted with display ads are 70% more likely to convert on your website. You can leverage this power as well to make sure your prospects don’t forget about you.
Read Also: 10 Smart Ways to Advertise your Business
7. It enables you to Meet your prospects where they are.
Again, times have changed. It seems like everyone’s online, and when consumers are making buying decisions, they tend to do some heavy online research before pulling the trigger.
Or maybe they have already done the research and they’re ready to take the plunge. Wherever they are, go to them, nurture them, pamper them with the information they crave by creating ads to reach prospects in each stage of the buying process.
For example, you’ve written a blog article that answers a common question you’re asked about your services. You can create an ad based on that post to draw in the consumers that are in the information gathering phase of the buying cycle.
Other consumers may be ready to take the next step and schedule a consultation, so you can design ads that create a bit more urgency, encouraging them to take action now.
8. It helps you Lower your marketing costs.
You have a ridiculous amount of control over your advertising costs when running ads online.
First off, online ad campaigns are usually far less expensive than running radio, TV and print ads.
Secondly, you pick exactly what you want to spend and when you want to spend it. Don’t like the original budget you set for your campaign? Change it in less than a minute.
Third, you decide and maintain full control of when your ads run and for how long. Your ads aren’t performing? Pause the campaign to decrease spending.
9. Lastly, because Your competitors are doing it.
I know, we’ve all learned not to do something just because other people are doing it, but in this case, there’s an exception. If your competition’s out there engaging with your target market, they’re gaining market share and nabbing prospects that could be yours. And prospects will never know your name if you don’t put it right in front of their faces.
It’s like hoping you’ll win the jackpot but never buying lottery tickets: no one’s going to come to you to fulfill their consumer needs if they don’t know who you are, so get out there and show them who you are and what you do.
Provide a memorable user experience, offer valuable information and outline clear calls-to-action so you can gain the traction you crave in your target market.
Start planning and Advertise your Business Today.
There’s no doubt that online advertising is a cost-effective, efficient and convenient method for promoting your business in that it helps increase brand recognition, gain prospects trust, and target exactly who you want to work with.