Often times, most business or company owners tend to ask what online advertising can do for them and their business. This question on several occasions has always be pondered upon by numerous individuals who try to figure the answer to this amazing information.
Most certainlyas an individual or a company, before you spend and invest your money onanything literally whether online or offline, you must first want to be sure ofwhat exactly your expectations are and how it can positively profit your mainpurpose of trying it out.
In thissame scenario, online advertising is also not left out as every advertiser willwant to know what benefits he or she tends to achieve after spending money toadvertise his or products or services online.
Today,we are going to be discussing about those Amazing reasons why advertising isgood for your business.
Below aresome of the reasons why advertising is good for your business:
What can Online Advertising do for me?
1. Online Advertising is super-Fast, Flexibleand Trackable.
Withonline advertising, you can take advantage of the wonderful opportunities thatcome with digital media, like instant access, freely updating and editing yourads, and results tracking.
What’smore is you can instantly track which ads are working, how many people areseeing them, where they’re seeing them, who’s clicking on them and when.
Withthat kind of information at your fingertips, you can optimize your adsinstantly if they are not performing as well as you want them to perform ratherthan waiting until end of month sales reports tell you if your newspaper ad wasworking or not.
2. It Drives traffic to your website andincrease conversions.
Now I wishto ask, what is a website without readers? What is a blog without traffic?
We allwrite for people to read what we have written for them so what happens when youwrite and there are no readers to read the posts you spend so much time to create?Annoying and Boring right?
Onlineads can draw more traffic to your website and when you have more traffic comingto your website, you are increasing the probability of leads from your site.
3. It Increases Brand Awareness, Credibility& Trust.
Runningonline ads gets your brand name in front of your online prospects wherever theyare on the web. Just like branding through radio or TV, your online ads willkeep your business in front of potential buyers. Once your prospects becomefamiliar with who you are, they begin to recognize your brand and will be morelikely to come to you when they have a need you can fill for them.
Notonly that, online ads reinforce the idea that you’re a legit business, sorunning ads can actually increase credibility for your business as well.
4. It enables you to Promote to your main MarketTargets and Prospects.
Whenyou advertise online, you can tailor your message to speak specifically to yourtarget markets, or multiple messages tailored to segmented target audiences becauseresearch has shown that Advertising is most effective when you’re speakingdirectly to each person’s needs rather than using a blanket message to catcheveryone’s interest.
5. It helps you to Reach the Hard-to-ReachMillennials
Itcan’t be denied, since the birth of this generation (which includes people bornbetween 1981 and 2000), practically every field of technology has madesignificant advancements. Millennials have had extreme exposure to all themodern gadgets and platforms.
Theydon’t see immediate results, excellent service and competitive pricing as abenefit of working with a company, it’s their expectation. According to Statista.com, American users from 25 to 34 years oldhad the highest monthly average of internet usage in 2016 over all other agegroups.
This generation holds extreme potential for buying power, and if you want them to notice you, you’ll have to connect with them. An ideal way to do that is to interact with and advertise to them where they are: online.
6. It enables you to Re-engage previous prospects with re-targeting ads.
With re-targeting, you can re-market to people based on their previous online activities, namely those who’ve been to your website. Forty-six percent of search engine marketing professionals believe re-targeting is the most underused online marketing technology.
Rememberlast week when you jumped onto Backcountry.com to look at a pair of hikingboots? How many times have you seen those same boots displayed on otherwebsites since then? Probably like a billion, right? And even though you endedup buying a pair on Amazon, those boots are STILL following you around.
Why? Because you’ve been re-targeted. Those companies re-target because they know website visitors who are re-targeted with display ads are 70% more likely to convert on your website. You can leverage this power as well to make sure your prospects don’t forget about you.
7. It enables you to Meet your prospects wherethey are.
Again,times have changed. It seems like everyone’s online, and when consumers aremaking buying decisions, they tend to do some heavy online research beforepulling the trigger.
Ormaybe they have already done the research and they’re ready to take the plunge.Wherever they are, go to them, nurture them, pamper them with the informationthey crave by creating ads to reach prospects in each stage of the buyingprocess.
Forexample, you’ve written a blog article that answers a common question you’reasked about your services. You can create an ad based on that post to draw inthe consumers that are in the information gathering phase of the buying cycle.
Otherconsumers may be ready to take the next step and schedule a consultation, soyou can design ads that create a bit more urgency, encouraging them to takeaction now.
8. It helps you Lower your marketing costs.
Youhave a ridiculous amount of control over your advertising costs when runningads online.
Firstoff, online ad campaigns are usually far less expensive than running radio, TVand print ads.
Secondly,you pick exactly what you want to spend and when you want to spend it. Don’tlike the original budget you set for your campaign? Change it in less than aminute.
Third,you decide and maintain full control of when your ads run and for how long.Your ads aren’t performing? Pause the campaign to decrease spending.
9. Lastly, because Your competitors are doingit.
Iknow, we’ve all learned not to do something just because other people are doingit, but in this case, there’s an exception. If your competition’s out thereengaging with your target market, they’re gaining market share and nabbingprospects that could be yours. And prospects will never know your name if youdon’t put it right in front of their faces.
It’slike hoping you’ll win the jackpot but never buying lottery tickets: no one’sgoing to come to you to fulfill their consumer needs if they don’t know who youare, so get out there and show them who you are and what you do.
Providea memorable user experience, offer valuable information and outline clearcalls-to-action so you can gain the traction you crave in your target market.
Start planning today.
There’s no doubt that online advertising is a cost-effective, efficient and convenient method for promoting your business in that it helps increase brand recognition, gain prospects trust, and target exactly who you want to work with.
Convinced? Get started on a marketing plan to advertise your business online. “Click Here Now to Place your New Ad with us for free”.