Basic Importance of Advertising

Basic Importance of Advertising

Advertising is one thing which has become a necessity for everybody in today’s day to day life, be it the producer, the traders, or the customer because it plays a very important role in today’s age of competition.

Today, we aregoing to look at how and where advertising is regarded as being very important.

Some of the basicimportance of advertising include the following below:  

1. Advertising is important for the customers

Just imaginetelevision or a newspaper or a radio channel without an advertisement!Advertising plays a very important role in customers life because customers arethe people who buy the product only after they are made aware of the productsavailable in the market.

If the product isnot advertised, no customer will come to know what products are available andwill not buy the product even if the product was for their benefit. One morething is that advertising helps people find the best products for themselves,their kids, and their family.

When they come toknow about the range of products, they are able to compare the products and buyso that they get what they desire after spending their valuable money. Therefore,advertising is important for the customers.

2. Advertising is important for the seller and companies producing the products

Yes, advertisingplays very important role for the producers and the sellers of the products,because of the following reasons:

  1. Advertising helps increasing sales.
  2. Advertising helps producers or the companies to know their competitors and plan accordingly to meet up the level of competition.
  3. If any company wants to introduce or launch a new product in the market, advertising will make a ground for the product.
  4. Advertising helps making people aware of the new product so that the consumers come and try the product.
  5. Advertising helps creating goodwill for the company and gains customer loyalty after reaching a mature age.
  6. The demand for the product keeps on coming with the help of advertising and demand and supply become a never-ending process.

3. Advertising is important for the society

Advertising helps educating people. There are some social issues also which advertising deals with like child labor, liquor consumption, girl child killing, smoking, family planning education, etc. thus, advertising plays a very important role in society.

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