FaceBook Ad Types and How to Benefit your Business using them

FaceBook Ad Types and How to Benefit your Business using them

Ready to start advertising your business on Facebook, but not sure where to begin then you’re in the right place. The first thing you should do is to build an initial audience of friends and family. Then make a variety of different posts. See what types of posts “stick” and engage them the most, such as photos, videos, or insider tips. Every audience is different and so are their interests, therefore you need to first understand the interest of your audience with regards to how it suits your needs and…

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10 Smart Ways to Advertise your Business

10 Smart Ways to Advertise your Business

It is one achievement to own a business but another thing entirely to get your products or services to the reach of your potential audience (clients, customers, buyers etc.) through advertisement. Today, we are going to be looking at those smart ways you can use to promote your business to your audience. 1. Connect with Like Minds (Join Local Business Groups) Joining local business groups will give you the opportunity to meet up with other like-minded people who already share some common ground with you (owning a business). Thou a…

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How Lack of Working Capital hurts your Business

How Lack of Working Capital hurts your Business

There is this popular expression that says, “people who fail to plan, plan to fail.” No entrepreneur venturing into any business does so with a plan to fail, but inadequate access to working capital and other financing options is a huge contributor to a business’s lack of success and ultimate failure. Many factors that affects the success of any business majorly goes into a business owner’s lack of working capital, ranging from a low credit score and inability to borrow from traditional financing sources to operational issues affecting cash flow.…

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Best Ways to Advertise your Business for Better Result

Best Ways to Advertise your Business for Better Result

One of the major challenges that new business owners face in the business world is low advertisement and exposure of their small businesses to the reach of the masses that require their products or services due to the inadequate capital to finance their business. This issue is very critical as it also lingers to the extent that it even affects their business exposure and sales due to low advertisement of the business launched. Today, we will be looking at some of the best ways to advertise your business that will…

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Marketing Strategies For Small Businesses – Part 1

Marketing Strategies For Small Businesses – Part 1

The primary objective of marketing is to interface your business incentive to the correct client base and this is a straightforward idea that can take on a million unique shades. Generally, there is no magic promoting procedure with regards to marketing while a some of the vital questions that can help you carryout your marketing successfully for a better result include the following: – What demographics make up your client base? – Where do they live? – Where do they hang out on the web? – How would they search…

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Today’s Debate Topic: Challenges faced by Business Advertisers

Today's Debate Topic: Challenges faced by Business Advertisers

Any business owner advertising his/her business only has one thing in mind which is to generate more leads and convert them to customers. Meanwhile there are certain challenges business advertisers face during the process of advertising their business and that leads to them not achieving the goal they desired. Today we are going to be discussing about some of those challenges any of us must have faced during the process of advertising our products that prevented us from getting the optimum result we desired for during our advertisement period. You…

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How to Grow your Business with Customer Feedback

How to Grow your Business with Customer Feedback

Some business owners or their representatives get really angry when a customer is nagging and complaining bitterly about their products or services without even realizing that the customer is actually giving them a wonderful opportunity to grow and expand their business when the complain is being viewed from a brighter side. Not everybody has the courage to speak up most times as some people will rather prefer to ignore the issue, they will never raise or complain about it and at the same time will never return to there to…

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The Best Ways of Marketing your Business for Better Result

The Best Ways of Marketing your Business for Better Result

Marketing is simply the process of exposing your products and services to the reach of your potential clients, leads deals etc. to enable them know how to have access to your products and services. It is also a process that involves researching, promoting, selling and distributing your products or services. For every business owner, marketing is key because without the proper exposure that your business deserves, your desired customers will not be fully aware of your business and what they offer. Marketing your business to the reach of your customers…

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Today’s Debate Topic: What impact has Advertisement made on your Business?

Today's Debate Topic: What impact has Advertisement made on your Business?

Advertisement have been identified by experts as one of the paramount factors that determine the growth of any business whether small or large. Meanwhile, for startups and small scale business owners, advertisement can be seen as a total waste of money especially when the capital is not even enough to run the business itself. Today we want to hear from experts in the business sector, what impacts exactly that advertisement has made on their businesses so that we can compare the ideas, suggestions and opinions to help one another. Let…

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Connection Between Marketing and Sales

Connection Between Marketing and Sales

There is a very strong connection between marketing and sales of any product or services. Products which are properly marketed definitely sell more than those that were not because everyone including you the owner of the product can only patronize and buy products you are aware of. The Brand recognition of any product largely depends on its popularity in the market chain. Therefore the more you make your products and services popular, the more customers, clients, leads or even deals you tend to get. Let’s take for example: Assuming you…

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