Today, we are going to be discussing about classified advertising and what role they play towards the growth and performance of your business.
It is no longer a secret that advertisement of any form helps create awareness for your business and helps your business to grow. It also helps to connect your business to it’s right audience and enables you the business owner achieve your desired sales and expansion of your business.
The numerous advantages attached to advertising your business cannot be explained here on this article today for the purpose of not diverting from the main topic we want to discuss about today which is ”Classified Advertising” and how it can be used to promote your business successfully.
First and foremost, we need to understand what classified advertising is actually all about before knowing how to go about using them to promote our bands.
According to Wikipedia, Classified advertising can be defined as a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.
Small classified ads have been widely identified as a very significant source of customers for many small businesses and the amazing part is that whether you seek local customers who read weekly shoppers, or want to woo customers online with ads in search engines or social media,a nice blog niche, a good headline and a couple of lines of text can get customers to do business with you.
In today’s digital world, assuming you need to find someone to repair your computer, write a resume, fix your dishwasher etc. what do you do and how do you intend to find the right person for the job?
There is a chance that you will look at classified ads in one form or another to find a service provider to get the work done. You may get to see the ads from online or a weekly town newspaper.
Meanwhile no matter what media that the classified ads were viewed through, these small text ads are a significant source of customers for many home-based and small businesses.
An inexpensive three-line ad placed in print, in an online yellow pages ad, or through search engines can deliver customers who need your product or service now.
More importantly, if the ad is run regularly, it builds a future business by making your name familiar and establishing your credibility.
You can place your classified Ads with us by clicking “Place New Ad” on the menu bar of our website to fill in the details of your classified listings.
Statistics of Classified Advertising and Reasons why you need it
In 2003 the market for classified ads in the United States was $15.9 billion (newspapers), $14.1 billion (online) according to market researcher Classified Intelligence. The worldwide market for classified ads in 2003 was estimated at over $100 billion. Perhaps due to the lack of a standard for reporting, market statistics vary concerning the total market for internet classified ads. The Kelsey Research Group listed online classified ads as being worth $13.3 billion, while Jupiter Research provided a conservative appraisal of $2.6 billion as of 2005 and the Interactive Advertising Bureau listed the net worth of online classified revenue at $2.1 billion as of April 2006.
Newspaper’s revenue from classifieds advertisements is decreasing continually as internet classifieds grow. Classified advertising at some of the larger newspaper chains dropped by 14% to 20% in 2007, while traffic to classified sites grew by 23%.
As the online classified advertising sector develops, there is an increasing emphasis toward specialization. Vertical markets for classifieds are developing quickly along with the general marketplace for classifieds websites. Like search engines, classified websites are often specialized, with sites providing advertising platforms for niche markets of buyers or sellers.