Advertisingcan be one of the most vital aspects of a business. It is the most direct andimportant connection to the consumer. When consumers feel personally connectedto an advertisement, they are more likely to frequent your business. Somebusinesses question whether or not investing in an advertising budget will beworth it and that is a big mistake. Here are ten reasons why Advertising is acompany’s best friend.
10.Advertising generates brand loyalty– Advertising allows for companies to target theircustomers and form a lasting connection with them. It instills a sense offamiliarity and trust within the consumer, ensuring that they remain loyal toyour business. Advertisements use images, words, and ideals that target yourdesired demographic and encourages them to stay devoted to your business.
9.Advertising increases company traffic– Many consumers are more likely to visit a business afterviewing an advertisement. More consumers mean more sales and more business foryou. *A survey of more than 3,000 companies found that advertisers whomaintained or expanded advertising over a five-year period saw their salesincrease an average of 100 percent, and companies that cut advertising grew ata less than half the rate of those who advertised steadily.
8. Advertising gives your company a positive image– Advertising tells your consumers and your competitors that you are open and ready for business. Dynamic and positive advertising can entice consumers to your business regardless of the economy and competition.
7.Advertising attracts new customers– The market is constantly changing and new consumers aremoving in and out of your area. New consumers mean a new target audience thatyour advertisements will reach. Advertising shows consumers that are new to themarket that your business is the top of the line and the one that they want tovisit.
6. Advertising promotes repeat business– With all of the choices consumers are able to make, many once loyal consumers have strayed from previous businesses in search of other options. Advertising reminds your consumers why they choose your business in the first place and why they should continue to choose you in the future.
5.Advertising helps your business compete– There are only so many consumers in the market that arewilling to buy your product at any given time. Advertising helps businessesstay ahead of the game while competing with other businesses. Advertising ishow you convince the consumer that you are the one they should choose.
4. Advertising produces continuous business– Not every consumer is going to need your business’s product today, but everyday there will always be a new consumer ready to buy. Advertising makes sure that the consumer knows that when they are in need, your business will be there to help them. A continuous amount of consumers visiting your business is the first step to increase your sales. The more consumers you have, the more business you will have. Advertising creates business now and in the future.
3.Advertising keeps your business at the top of your consumer’s mind– With so many options available toconsumers oftentimes they will want to shop around and compare differentproducts. Advertising ensures that your company is always at the front of aconsumer’s mind reminding them why they should choose you.
2.Advertising keeps your consumer up to date– When a new product or event is readyto launch, advertising allows your consumer to be informed and aware of thedetails. Advertising does the work for your consumer, as opposed to forcingyour consumer to hunt down the information.
1.Advertising makes your company money– What it comes down to is; Advertising works. Advertisingattracts customers to your business and increases your sales. When consumerssee strong and positive advertisements, they are more willing to buy and readyto choose your business. Invest in advertising for your business and you willwatch it grow and succeed.
*Source: Outdoor Advertising Association of Georgia